PageRank is Google’s ranking system to show the importance of a webpage. The rating ranges from N/A to 10. All pages start with a PageRank of 1 and will get adjusted based on a number of factors. These include the quality of the webpage, the number of links going to that page and the number of links going away from that page.

General points to consider

  • Pages that have a high PageRank will pass more SEO benefits to pages it links to.
  • Pages that have a PageRank of N/A after a number of Google updates can indicate a problem with the particular page.
  • Pages that do not have PageRank will find it harder to rank for competitive key phrases.
  • PageRank is only a guide so please do not get obsessed with improving the value. The quality of the site and content is far more important.